The ‘Stakeholder Engagement Profile’ measures the supportiveness and receptiveness of the project’s overall stakeholder community. Whilst the stakeholder engagement process must by necessity involve communicating with individual stakeholders, and tracking changes on an individual basis for key stakeholders is important; it is also important to understand the ‘health’ of the overall stakeholder community and track how this is changing over time.
The current engagement profile and any previous versions of the profile for each individual stakeholder is displayed as part of their ‘Stakeholder Engagement’ information (see Stakeholder Engagement). This provides detailed management information essential for managing the project’s engagement with key stakeholders. However, on all but the smallest projects, it is impossible to deal with every stakeholder on an individual basis and an overview is essential.
The Stakeholder Engagement Profile plots the disposition of all stakeholders against the standard 5 x 5 matrix for each version of the stakeholder data and calculates an ‘Engagement Index’ for the whole community.
The effectiveness of the engagement (communication) process can be measured over time by comparing the current ‘Engagement Profile’ and the current ‘Engagement Index’ with earlier versions.
The four quadrants of the ‘Engagement Profile’ have been designated Problems, Possibles, Plodders and Promoters.
With an effective engagement strategy in place, over time the project should see a steady reduction in the number of ‘problem’ stakeholders and an increase in the number of ‘promoters’.
The ‘Engagement Index’ represents the average level of support for all assessed, active stakeholders, the higher the ‘Index’ value, the ‘healthier’ the overall stakeholder community. The ‘Engagement Index’ is based on a scale of 0 to 100, where:
The index is calculated by summing the individual stakeholder’s ‘indexes’ and dividing by the total number of active stakeholders with an assessed level of ‘support’ (S) and ‘receptiveness’ (R).
The index for each stakeholder is calculated as: ((SQRT(R *S)) – 1) *25
The report is designed to compare the current situation with one earlier version of the data. All versions of the data are stored (provided a profile has been created) allowing the project to assess both long term and short term trends in the ‘health’ of its stakeholder community.
Visit the Methodology Page to read a summary of the overall Stakeholder Circle methodology.
Select ‘Engagement Profile’ from the Main Menu, or select ‘Overall Profile’ from the Stakeholder Engagement List. The Stakeholder Engagement Profile opens with the current data displayed. A list of all available versions is also shown.
Provided there is more than one set of data available, to produce a comparison:
Help is available to all StakeholderCircleusers – we will attempt to answer your questions within a 24 hr period. To access help in the first instance email your question to: firstname.lastname@example.org